One of these things is not like the others.

The Libertarian Party needs rebranding. Every other major political party in the United States uses a simple, text based graphic. The Statue of Liberty may represent the LP’s love of liberty, but the current logo makes the party look old fashioned. The logo trend now is simple and minimalist.

Simple logos are easier to understand and more memorable. Raymond Pettibon came up with the simple four black bars logo for Black Flag and it is the most iconic and imitated logo in punk. Jello Biafra of the Dead Kennedys designed a logo that “was something simple and easy to spray-paint so people would graffiti it all over the place.” These simple logos helped spread the word and also made the bands more accessible because anyone could draw the black bars or DK logo.

To help the Libertarian Party I have designed a logo that will help the party’s brand recognition and also express some of the party’s key values.

LPlogonewThe Libertarian Party’s main objective is to support economic freedom. This logo, as well as the current LP logo, looks like a gold coin. Although the Libertarian Party does not explicitly support the gold standard, the color yellow/gold is often used to represent money and capitalism.

Yellow and black are colors associated with anarcho-capitalism. The Libertarian Party’s current colors are yellow and blue. I don’t know why. The LP does not support anarchism but black is a color that is neutral in the minds of most people, so it shouldn’t cause any uproar among the minarchists in the party.

I did not place a contrasting border around the circle (like the Democrats) because it represents open borders. The Libertarian Party platform states, “Economic freedom demands the unrestricted movement of human as well as financial capital across national borders.”

The letters LP distinguish the Libertarian Party from small “l” libertarians as this is a logo meant for the Libertarian Party only.

Taking inspiration from the GOP logo, I added a small “.org” after the LP. The libertarian community is strongest on the internet and it is also helpful for anyone the wants to learn more about the party.